Strategic Plan

The F.I.L.A. Group is one of the leading global enterprises devoted to the research, design, manufacture and sale of tools for creative expression. It operates in a sector that is increasingly centred around a few global players and in which brand loyalty plays an important role.

The Strategic Plan approved at the end of 2020 defines Group management guidelines for 2021-2025 with a view to sustainable growth:

• the Plan is a tool that allows the Group to define its medium/long-term identity,
  its key objectives, and the actions and tools required to achieve them;
• it is an instrument that can be used to set out priorities, concentrate energy and resources, strengthen operations, establish agreements regarding forecast results, evaluate and adapt organisational management in response to changing circumstances, while guaranteeing a commitment to shared objectives.

The preparation of the Strategic Plan and the plans and activities contained within it are entirely consistent with the Group’s purpose, vision, mission, and the values on which it is based.

The 2021-2025 Plan is organised into 5 strategic lines and 22 levers: