Business Model
Our strategy is based on four main pillars: offering unique and distinctive products in the creativity sector, growth in key markets, continuous optimization of the organization, and a constant commitment to sustainability, with particular attention to the control of key areas.
Production
We have full control over every process.
Research & Development
We lead research and development activities, creating new products and improving existing ones through the use of innovative materials.
Marketing and communications
The Group is constantly committed to investments in marketing and communication aimed at strengthening the recognition and reputation of iconic and distinctive brands. We define the guidelines of our long-term marketing and communication strategy and coordinate commercial activities.
Distribution
We focus on effective and widespread distribution to ensure a product that is immediately accessible to the end consumer, across all types of markets and channels.