Mission, Values and History

Purpose

Inspire and enrich the lives of everyone through creative and artistic thinking.

Vision

Become the go-to solution for all those seeking to express their creativity, offering the broadest portfolio of brands and products for art and creative education.

Mission

To produce and create everything needed to give shape to ideas, offering beautiful, accessible, and safe objects, to nurture simple gestures as well as great creative passions, allowing everyone to express themselves at any moment in their lives.

Our values
Our History
Colouring the future since 1920

1920-1994

A long history of innovation

F.I.L.A., an acronym for Fabbrica Italiana Lapis ed Affini, was founded in Florence in 1920. At the time, our logo depicted a lily, inspired by the city’s emblem. Our very first price lists included various types of pencils, coloured crayons, and products such as pencil tips, leads, and pen holders. Perhaps our most well-known product line is our Giotto crayon range.
Renato Candela became the manager of the company in 1956 and was later succeeded by his son Alberto. F.I.L.A.’s hallmark has always been its innovation. Starting from the first felt-tip pens to the Giotto Fibra’s felt-tip markers, cosmetic pencils and ballpoint pens, we later launched the Tratto Pen, which is now an iconic product, winning the prestigious Compasso d’Oro industrial design award in 1979.

1994-2023

Expanding our reach from Italy to the world

In 1994, Massimo, Alberto’s son and already with the company for some years, became Chief Executive Officer. Massimo Candela launched FILA’s global expansion. Until that point, the company had mainly operated on the Italian market, while our new strategy involved acquiring companies with renowned brands in Europe, in the United States, and in Asia. This move expanded our more creative product ranges, initially in the School sector and then in the Fine Arts segment. Today, the Group is a multinational corporation.